The impact of COVID-19 is widespread, and it will shape business and consumer behavior for months to come. As a result of the pandemic, it is projected that global advertising spending could fall by 8.1% this year. Common Sense Media just released the findings of their 2019 teen media consumption survey, cataloguing teenagers’ continuously evolving media usage patterns. A seven-nation survey by Northwestern University in Qatar Reaching $160 billion in one year, digital display advertising—a broad category including banner ads, rich media, advertorial and sponsorship, online video and social media—accounted for the largest global ad expenditure in 2019. Although search ad spend recently plateaued, its rise over the last decade has been dramatic. Data is based on interviewing over 550,000 internet users aged 16-64 by GlobalWebIndex, respondents completed an online questionnaire that asks them a wide range of questions about their lives, lifestyles, and digital behaviors. In addition, the penetration rate for social network and social media users is 72% and 79% respectively (source: We Are Social’s annual The Global State of Digital in 2019 Report). The share of U.S. adults who say they use certain online platforms or apps is statistically unchanged from where it stood in early 2018 despite a long stretch of controversies over privacy, fake news and censorship on social media, according to a new Pew Research Center survey conducted Jan. 8 … Globally, the daily average of time spent online was almost. There are strong market-by-market variations in the total daily time devoted to media, Thailand tops the table on a substantial 13 hours and 42 minutes, followed by Brazil and the Philippines both in excess of 13.5 hours. Digital media made up 54.7 per cent of time spent, up from 52.4 per cent last year, picking up the slack for declines in traditional media. Overall, it is clear that COVID-19 has had a huge influence on the brands that consumers connect with most. Adults' media use and attitudes report 2019 (PDF, 2.4 MB) Agweddau oedolion a’u defnydd o gyfryngau 2019 (PDF, 2.3 MB) Adults' media use and attitudes report 2019 – chart pack (PDF, 2.0 MB) Adults' media use and attitudes report 2019 – interactive data. Across the board, consumers view the World Health Organization (WHO) as the most trusted source of information for any COVID-19 related updates. US Media Consumption Report 2019. The results speak to the individualized uses of media and the increase in time spent with personalized content on social media and in online videos—and the way shared family viewing and other formative media experiences are changing as a result. Today’s graphics use data from a Global Web Index report to explore how people have increased their media consumption as a result of the outbreak, and how it differs across each generation. Eight in ten Singaporeans are active social media users, and this amount is almost double the global average of 45%. View the high-resolution of the infographic by clicking here. Perhaps most intriguingly, the TV shows and movies that are increasing in popularity on Netflix are about pandemics—which could signify the need for people to fictionalize the chaos we find ourselves in. However, we all use media every day to do different things, whether this be banking, checking on the weather or calling family and friends. In many fast-growth markets, mobiles are now capturing more than 50% of online time – most importantly China. In advertising, dollars go where the eyeballs are. Although digital media shares many of the same functions of traditional media, there are many differences that exist between the two in terms of the relationships between users and the information put out by brands. Mapped: Which Countries Have the Worst Air Pollution? In fact, there is no such thing as ‘the media’ – only ways of using different kinds of media technologies to do different things. Advertisers aren’t the only ones spending money online. KYIV, (October 22, 2019) – Ukrainians increasingly turn to the internet as their major source of news and information, with online and social media taking over from television this year for the first time in popularity and reach, according to the annual Internews Media Consumption Survey presented today at a press conference. As we have stepped in the year of 2019, the profound impact of digital media is thoroughly visible via UAE digital media statistics 2019. In the above infographic from Raconteur, we can take a closer look at how global advertising spend has evolved over recent decades across the media sphere. Trust in information shared on social media is higher than word of mouth from friends and family, and even foreign government websites. Overall, younger generations are more likely to entertain themselves by playing games on their mobile or computer. More than $183 billion is expected to be spent online by consumers as a result of the 2020 pandemic. However, 53% of all global ad spend is expected to flow online. The demise of the newspaper is shown dramatically in the above graphic, beginning in 2007 before the financial crisis, and correlating with the ascent of search engine ad spend. For example, while U.S. consumers trust WHO the most, UK consumers view their government as their most trusted news source overall. Today, in 2020, some 3.8 million people use social media, which is more than half the world's population. Something went wrong. While attracting eyeballs or increasing foot traffic may carry a lot of weight when it comes to determining the success of certain brands, the real metric that should be paid attention to is love. The shares of time spent watching broadcast TV on a TV set or reading print newspapers, are declining, and digital media consumption is picking up the slack. Meanwhile, media channels such as TV and print media saw their audiences decline compared to 2019. Comparing all digital display ad spend in isolation with TV and newspaper, we can see the continued significance of the shift to digital, and how it’s projected to continue. Gen Zers however, have other plans, as they are the only generation more likely to be listening to music than searching for news. Data from 2016 reveals that 10.9 minutes of each hour of TV is dedicated to commercials, and this number will likely have grown since then. Media Consumption Forecasts 2019 Zenith’s Media Consumption Forecasts surveys media consumption in 57 countries around the world. Not only that, they can also build higher levels of trust, which in turn breeds a more loyal consumer base over time. There are 3.48 billion social media users in 2019, with the worldwide total growing by 288 million (9 percent) since this time last year. We look at the data to see how both the industry and media have evolved. By 2024, it’s expected that 291 million Americans (almost 90%) will be using a smartphone. Providing a combination of survey and analytics data. 16-24s are clocking up almost 7 ¾ hours per day online, with 46% of this time being spent on their mobiles which is 3 hours and 15 minutes. Adolescents over 12 spend an average of seven to nine hours per day (Media, 2011; V. Rideout, 2016). While hand sanitizer brand Purell did not make the list of most loved brands, it ranked in first place when it comes to the best response to the pandemic and is the brand consumers are most willing to pay 20% more for. The graphic above highlights data from MBLM’s Brand Intimacy COVID Study which measures how emotionally connected consumers in the U.S. are to the brands they use, and how brands can benefit. The report compares and contrasts 2019 media habits among teenagers aged 13-18, against 2015 teenage media habits. The timeline shows data on the daily time spent with selected media in the United States in the first quarter of 2019, sorted by age group. Over 85% are using another device as they watch television while socializing with friends and family through social media and messaging services is the most common simultaneous activity, some 8 in 10 also read news and play games. Apple has been named as the most loved brand during COVID-19, moving up from third place before the pandemic. The list of most loved brands has seen three new additions throughout the year: Google, YouTube, and Toyota, which means that media and entertainment brands now dominate the list. How has global advertising spending shifted over recent decades? That figure will increase by 2 minutes in 2020 before beginning to plateau. Reaching $160 billion in one year, digital display advertising—a broad category including banner ads, rich media, advertorial and sponsorship, online video and social media—accounted for the largest global ad expenditure in 2019. In February of 2019, for instance, 81% of U.S. residents owned a smartphone. We’re seeing people move from more passive to active, on-demand media consumption. “People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust”, – Malorie Lucich, Head of Product & Tech Communications, Pinterest. March 25, 2019 . Rather, it’s the content we choose to consume that could have a significant impact our psychological well-being. In China, smartphone usage has almost doubled in 5 years—and is predicted to surpass 3.4 hours a day by 2022. An Overview of Traditional and Digital Media Consumption 2019: Internet users are most likely to be social networking when they second screen with a rate of 63%. Recently, all eyes have been on the digital realm—a trend that coincided with the disastrous fall of the print industry. Looking at the main visualization, it’s clear that budgets have shifted, with digital channels now accounting for more than half of total advertising spend. 2019 was the year of choice or trade-off as a key theme. Peaking at $125 billion before the social media boom, newspaper advertising has never recovered. 2019 RESEARCH REVIEW: Insights we uncovered in 2019 that will take you into 2020 This year consumer journeys became increasingly complex. Mobile internet use will account for 26% of global media consumption in 2019, up from 19% in 2016, according to Zenith’s Media Consumption Forecasts, published today. Global Web Index found that over 80% of consumers in the U.S. and UK say they consume more content since the outbreak, with broadcast TV and online videos (YouTube, TikTok) being the primary mediums across all generations and genders. Join the 220,000+ subscribers who receive our daily email, The 25 Largest Private Equity Firms in One Chart, The World’s Most Influential Values, In One Graphic. Although digital spending is up across the board, search engine ad spend began to plateau in the late 2010s, while social and ecommerce mediums both continue to rise. Time Spent with Media 2019 Forecasts for nine markets: US, Canada, China, France, Germany, Japan, Latin America, South Korea, UK; as well as mobile and social media time spent in the US + … Millennials also stand out as the foodie generation, as they are the most likely to be searching for cooking recipes or reading up on healthy eating. Precious Metals Production, Volatile Returns: Commodity Investing Through Miners and Explorers, The World’s Gold and Silver Coin Production vs. Money Creation, Visualizing U.S. Money Supply vs. Every day, the number of social media users increases. It’s not only that people have shifted their focus from analog to digital. Visualizing the Biggest Threats to Earth’s Biodiversity, Decoding U.S. Election Day in 9 Key Charts, Animated Map: U.S. Presidential Voting History by State (1976-2016), Charting America’s Debt: $27 Trillion and Counting. In 2019, adults (ages 18+) in China will spend 2 hours, 44 minutes with traditional media, or 41.2% of time spent with media. As a result of COVID-19 lifestyle shifts, time spent watching digital video is expected to increase. Traditional vs digital: TV, radio and press. In 2017, less than 2.5 billion people were on social media worldwide. During this period of pandemic-induced social isolation, it’s no surprise that people are consuming vast amounts of media. This isn’t true everywhere on a regional basis, however. With digital content consumption doubling since the pandemic began, the growth of social, e-commerce, and search ad spend are likely to continue. Every second, 11 people use social media for the first time. Even though the tech giant beat Disney and Amazon for the top spot, its success can mostly be attributed to female and millennial consumers, while Amazon was voted the most loved brand for male consumers. Impressively, between 2012 to 2020, the percentage of U.S. senior marketing budgets allocated to social media more than doubled, ballooning from almost 9% to nearly 21%. As the global pandemic rages on, this idea has become more relevant than ever before. The Internet saw the biggest surge as user numbers increased for almost all types of online activities, with podcasts, online shopping, music and working from home demonstrating the strongest growth. Precious Metal Production in the COVID-19 Era. Internet users are most likely to be social networking when they second screen with a rate of 63%. There’s a bunch you can do to make your Instagram stories more engaging , such as adding questions, polls, and fun stickers or music to make your content as unique as possible. Media consumption is entering a new cycle. Unsurprisingly, 68% of consumers are seeking out pandemic updates online over any other activity. In 2014, TV ad spend met a similar fate, peaking at nearly $250 billion. MEDIA USE IN THE MIDDLE EAST, 2019. Moreover, brands that fall into the “devices” or “content/information” categories have higher intimacy scores, and are therefore more loved. With their preferences now leaning towards brands in the smartphone ecosystem, one has to wonder: will marketers of the future place more value on winning the hearts of consumers, or simply getting in their hands? This is a review of the insights we uncovered in 2019, based on Google 2019 social media usage statistics and research from my friends at Edison Research and Triton Digital, contained in the newest version of their annual The Social Habit study, found surprising shifts in how Americans of different genders, age groups, and races use social media and social networks.. Oops. 3.26 billion people use social media on mobile devices in January 2019, with growth of 297 million new users representing a year-on-year increase of more than 10 percent Since March of this year, the COVID-19 pandemic has forced millions of people to physically distance themselves from others, yet many feel closer to their loved ones than ever before. Printed copies available on request. If premium content implies a price, it may also imply high-qualified content like investigative reporting or getting to the facts. MEDIA CONSUMPTION. Deloitte Media Consumer Survey 2019. The wonders of digitalized space are all the way the resultant of swelled internet usage, increased time spent on media and diversified device usage in UAE.. Consumers have been using their newfound time to deepen their relationship with brands, but who has managed to win their hearts? 16-34s are the only age group to be watching more than an hour of online TV per day, they are also the heaviest social networkers, devoting about over 2.5 hours a day to social networks/services. And while the humanitarian and safety-related aspects of this outbreak are top of mind globally, it’s unquestionable that social distancing, quarantining and staying home have had significant effects on media consumption. Visualizing the Human Impact on the Earth’s Surface. 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