Simply put, all these things generate positive brand awareness which ultimately translates into more sales in the long run. From the very outset of your buyer’s journey, you’ll realize Tesla is different. It doesn’t have any retail dealerships where you need to negotiate with tedious salesmen. Amazing customer experience is also about being able to provide the same information in the same positive tone regardless of how a customer contacts the company. In fact, in less than two decades, it has become the most valuable car company in the United States and one of the most sought-after car brands with an astounding fan base. On an ending note â no, Tesla doesnât have $0 as its marketing budget. Facilitate word of mouth marketing by creating compelling referral programs. In fact, most of the company’s announcements are made casually in response to Twitter fans. Teslaâs website is also an effective channel for sales and marketing, it has also used Twitter to successfully connect with the large base of fans and followers. Most CEOs are rather reluctant when it comes to going all out on social media. To many, cars are an extension of their characters. SEO and Content Marketing Blog - Growfusely, Arkin Khemchandani is a Content Marketer at, 17 Content Marketing Trends You Should Watch Out For In 2021, 10 Ecommerce SEO Strategies for Success in 2021 and Beyond, How To Leverage Quora For Content Marketing, Create the Best Possible Customer Experience, Leverage Your CEO’s Social Media Influence, Champion Your Mission and Vision in All Marketing Efforts, Provide Top-Notch Customer Support Post Purchase, Don’t Be Afraid to Be a Bit Controversial, Generate Brand Exposure Through Multiple Paths. This enables the company to improve its carsâ software functionality every few weeks. Usually, CEOs are somewhat hesitant when it comes to going all out on social media. Tesla's Marketing Strategy on Social - The "Apple" Approach This isn't an approach that necessarily works for everyone, but when you've built a hype machine as Tesla has done, the rules of social media start to change. Apparently, Tesla folk don’t really want to sell anything. And this is appreciated by the customers – 73% of customers say valuing their time is the most important thing companies can do to provide great service. So, after test driving a car, potential customers are sent a link so they can configure their car and know the pricing of their exact configuration. He speaks what’s on his mind, unlike other CEOs who use social media just to share rather uninteresting corporate updates and latest product information. If you didn’t already know, Elon Musk, in good faith, famously open-sourced all of Tesla’s patents and praised Tesla’s rivals for their progress on electric vehicles. Before you dive into this post, take a look at our brand report on Tesla and its share of voice in the automotive industry. They likely invest significant money in their marketing strategy. 3. Are you a Ferrari or a Lamborghini person? Put a face to the name. Tesla recognizes this fact very well. To facilitate that, a strong referral program can really go a long way – something that Tesla has. Companies that believe in what they sell and stand behind their beliefs are the ones that make it big. Being completely honest and transparent with your customers is extremely important. They likely invest significant money in their marketing strategy. Teslas are not yet 100% green, but extreme public scrutiny of the companyâs manufacturing processes will force Tesla to continue to improve its overall sustainability if it intends to retain its edge. You'll also get to see how great your reports can look with our example social media report template. Well, those who focus on the actual numbers will be aware of the fact that eCommerce stores have overhead retail businesses in many ways. The way […]. Tesla operates in the long range EV segment of the market comprised by electric vehicles. Opening offline stores in different countries would be beneficial because it will allow its customers to touch, try, and feel the product before purchasing it. The customers can easily contribute to the company's strategy because they don't have to â¦ It also arranges different contests to motivate the customers for sharing their videos. Every year, in the auto industry alone, billions of dollars are spent on advertising alone. He takes care of all the clients from closing to delivery. This hasn’t been a strong point of Tesla as some of the major complaints of new car owners come from Tesla’s distribution strategy and delivery process. It proves that instead of worrying about your competitors’ success, your focus should be to become the best at what you do while realizing your company’s mission – which, usually, is meant for the greater good of your target audience. This is how you’ll rally a faithful fan following, and in turn, a loyal customer base. The company controls everything (from the initial test drive to follow-up maintenance) about the journey and isn’t pushy with its sales, which makes for an outstanding car buying experience. And, of course, also on building exciting products that you can’t help but crave. I think the OP fails to appreciate the elegance of Teslaâs current marketing strategy. Modern customers are an impatient bunch. People will see you as a friend, not just a corporate trying to sell as much as you can. But not Elon Musk. Have you ever seen a Tesla ad on TV, in a newspaper, or even on a web site? An excellent experience builds a sense of exclusivity and makes you want to spread the word about the company, which leads us to the next point…. Take a look at our offerings and get in touch with us. For instance, Tesla built a massive network of supercharging stations across the United States and Europe to make it convenient for customers to charge their cars on the move. Tesla â boutiquesâ t end t o h ave m ore s table r evenue s treams t han t raditional c ar d ealerships, a s there a re a n o s alespersons, n o s ervice c omponent, a nd p rices o f a ll T esla â¦ Typically, for the most part, the relationship between a customer and a company is almost purely transactional. The price listed is the final price. The modern customer starts their buyer journey online. It lets you and I advertise for them, for free. But that’s not the case when it comes to Tesla and its customers. 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