'Start With Why' author Simon Sinek's popular TED Talk has over 28 million views, and sparked a conversation about the vital role purpose can play … You discover it. Passive activities like taking a bath or watching TV don’t count. Simon Says: Start With the Why. Sinek says, “The goal is not to do business with everyone who needs what you have, but everyone who believes what you believe.” Not every client is right for you. Then, he’d wake up refreshed, start to paint, and re-enter a state of complete absorption.


People who value the same things you do. That’s why often you will be discussing opposing … Look for people who believe and think like you. Driving from the outside, from the what doesn’t drive behaviors.

It means beauty in that which is temporary or imperfect. Things that come off of an assembly line, for example, are perfect, but things made by hand, like the glaze on a Japanese ceramic bowl, are imperfect. Your WHY isn’t something you create.
Wabi sabi is a Japanese design concept. We’re talking about activities with a clear set of goals and that have some direction and structure.


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