March 6, 2020. by altiussolution . B2B Content Marketing Trends in 2020. Share; For the past five years, our team here at the B2B Institute has tried to spot the trends in B2B marketing. 2020 has been one of the most difficult periods in modern history. If you’re active in B2B marketing, you know that change in the tech and consulting industry is nothing new – and nothing to fear. Eric Siu is the CEO of digital marketing agency Single Grain, which has helped venture-backed startups and Fortune 500 companies grow their revenues. franchise “B2B Trends.” But this year is different. Here’s a list of nine B2B marketing trends to watch in 2020. But the way we create content, … It’s fair to say that content marketing isn’t going anywhere soon. Below, there is a list of the most common trends for B2B marketing in 2020: Content Marketing: Long-form content. You’re getting to notice a topic within the eight trends we cover. November 29, 2019. Worldwide. A long-term approach is the Miracle-Gro that B2B brands need to thrive. Discover the latest technology and strategies through seminars, panel debates and live demos from industry experts CEO. August 12, 2020. Communications pros share some B2B marketing trends to keep an eye on in 2020. Read this ebook to get more information about the latest b2b marketing trends. Share Tweet. Warren Moss, CEO of Demographica, forecasts eight B2B marketing trends to watch out for in 2020 in Africa. Though not every development will be applicable, there are national and global trends in B2B marketing that small and medium business can capitalise upon too in the year ahead. Over the last several years, B2B marketing has experienced a … Every year, we release a new edition of our (beloved!) And in today’s post you’re going to see 10 of the biggest B2B marketing trends happening in 2020 and beyond. Read this infographic from Digital Marketing Philippines to learn more about B2B content marketing trends in 2020. The CMI/MarketingProfs 10th annual content marketing survey, from which the results of this report were generated, was emailed to a sample of marketers using lists from CMI and MarketingProfs. In a time of rapid convergence – digital and analogue, art and technology, B2C and B2B – we B2B marketers need as much order and clarity as possible. If the marketing community stops worrying about self-fulfillment and self-aggrandizement, they’ll be able to put the focus back on what really matters – moving the revenue needle. CMI’s latest benchmark report indicates spending on content marketing is expected to rise. Here’s a list of nine B2B marketing trends to watch in 2020. Customers prefer this type of content because it ́s educational. Brands have to mean something to be sustainable. In 2020, B2B CMOs will embrace change, rearrange their organizations, and reprioritize their investments. Perhaps this is a bit hopeful, but 2020’s B2B marketing trends should include a (re)focus on delivering experiences and messaging that get the attention and wallet share of potential buyers. Uncategorized. These days, long-form content is becoming more and more popular among marketers. B2B MARKETING TRENDS FOR 2020. The trends for digital marketing in 2020; Getting up close with personalisation ; New tech, new opportunities; Like all industries, B2B digital marketing is constantly changing. And for B2B marketers, it’s proved to be worth the effort because it gets better ranking in Google. We got through 2019, so it’s time to look forward to 2020. December 17, 2020 . So we’ve aggregated and analysed the best of the best third party B2B research, combined with our own first hand experiences, to present our top 8 observations in Agency Inc’s B2B Marketing Trends for 2020 guide. December 14, 2020. The B2B marketing trends has seen extensive growth in the last 5 years. 1. 6. save. Strategic focus and lean marketing. Our third annual Trend Tracker, conducted with Savanta, pools global feedback from over 250 B2B marketers at both agencies and clients. Strategic focus and lean marketing. Nowadays, consumers will check … Inbound marketing has become well established and won’t be going anywhere any time soon. But we can elucidate on the B2B marketing trends that are not only underway but will grow more impactful in 2020 and beyond. The MarketingProfs team convened a virtual roundup of marketing expert friends to get their take on trends and predictions that CMOs will need to be aware of to succeed in 2021. 1. As so much content is being produced it’s important to find ways to stand out and stay on top of the current trends to ensure you produce content that’s going to get results. The golden age of content. B2B marketing trends for 2020. But the industry has hit a roadblock in directional thinking in the last 2 years. By Infographic B2B on October 14, 2020. Historically, B2B marketers have focused on converting new customers. Posted by Inda McKetchnie on Jan 17, 2020 1:5PM Tweet; Setting Resolutions—Reaching Goals. The report is a tool that B2B marketers have come to rely on as they plan their marketing programs and finalize their marketing budgets for 2020. This is a must read for any forward-thinking B2B marketers wanting to stay ahead of the game. It’s now a well-established marketing concept that pretty much everyone is doing. 2020 B2B marketing: 5 trends to watch . The B2B marketing landscape is a tricky one to navigate. Fortunately, there are marketing trends that emerge to help B2B marketers’ efforts evolve into a whole new strategic level. Eric Siu. eg., In order to collect product data, without gauging importance of the kind of data that could be uploaded, most companies now have a … In a climate of economic uncertainty, 2020 will present new challenges to marketing leaders. At Wpromote, we performed our annual survey of B2B marketers in February, and while much has changed since then, our results still provide valuable insights into the customer-first transformation of the industry. In its thirteenth year, the just-released 2020 B2B Marketing Mix Report surveyed B2B marketers from industries like technology, healthcare, and manufacturing, to uncover how companies plan to spend their precious marketing dollars in the coming year. Here are 5 B2B innovative marketing trends for 2020: Word of Mouth Marketing and Influencer Marketing. B2B Marketing Trends 2020 | Roundup. 29 January 2020 - 07:00 . January 14, 2020 Zoe Merchant Inspiration, News, Strategy. Most of these trends in B2B marketing are deeply rooted in B2C marketing, and not without good reason. Increased use of AI – From finding the right influencers, to recommending content topics, formats and channels and performance optimization, artificial intelligence and machine learning will play a much greater role in influencer marketing. What Are The Best B2B Marketing Trends For 2020? B2B Marketing Expo will take place virtually on 18-19 November 2020. Tech trends change and shift quickly, and B2B marketing professionals must … B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America was produced by Content Marketing Institute (CMI) and MarketingProfs and sponsored by Sitecore. Topics. Europe’s leading marketing event showcases the latest developments in the ever-evolving world of marketing. It reveals the hottest marketing trends for 2020, which trends are rising or falling and whether agencies share the same priorities as clients. October 13, 2020; As B2B marketing continues to grow in the digital space, marketers are adopting new technologies, strategies and innovations to meet the needs of the consumer. Global Marketing spend on digital ads will reach $385 billion by 2020 and will continue to increase gradually, reaching $517 billion by 2023. Follow B2B Marketing Trends in 2020. Searches for Spotify Podcasts are up 1533%. Share. To be clear: podcasts aren’t in the same universe as SEO, PPC or content marketing. B2B Digital Marketing Trends In 2020. Top B2B Influencer Marketing Trends for 2020. Let’s look at the top three trends … Conversational selling is set to become one of the biggest B2B marketing trends in 2020, followed by the adoption of agile management, customer data platforms and influencer marketing. Nathan Reddy. From a marketing point of view, word-of-mouth marketing (WOM marketing) is influencing and encouraging positive word of mouth about a brand. Ensuring a bright 2020 by keeping pace with market change. 1. MarketingProfs' Top 10 B2B Marketing Trends and Predictions for 2021. 1. Arguably the most powerful type of marketing, is simply done by loyal and satisfied customers. While basics remain the same, marketing relationships develop with the emergence of new needs and trends, so one should be up to date with the latest changes to remain relevant in any business relationship. Picture: PIXABAY . The pandemic has thrown a cloud of uncertainty over the next 6-12 months. 8 B2B marketing trends for 2020. We made it! B2B Marketing Trends 2020 – The Ultimate Guide. That’s why we've identified three stable macro-trends in B2B marketing that you can count on for the next decade. Yet. Online … B2B Marketing Trends for 2020. B2B marketing trends for 2020. B2B Marketing. 7 min read. Podcasts are quickly becoming a mainstream marketing channel for many B2B businesses. While it seems that B2B marketers are aware of the importance of content marketing in their campaigns, updating the strategy to reflect the trends in 2020 will be key. Thirty percent more organizations will shift toward audience-based structures (instead of operating by channel or by industry-specific domain), and sales enablement will become a marketing responsibility for a majority. To do this, marketing teams must align … Podcasts Become an Important B2B Marketing Channel. Warren Moss. B2B Marketing 2020 Trend 1: Content Marketing is Vital for Lead Generation According the Content Marketing Institute (CMI), 91% of B2B marketers use content marketing to reach customers. Radio's rocky but rising road. In a time of unprecedented change, B2B marketers need to take stock of the key trends that will define B2B digital marketing for the rest of 2020 and beyond. As B2B marketing specialists, we thought we’d look at some of the trends in B2B marketing which may influence all businesses in 2020. B2B Marketing Trends you should follow in 2020. The list of top B2B marketing strategies for 2020 also points to a bigger investment in technology that could deliver an edge in reaching out to potential and existing customers. INTRODUCTION “Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple. Behind every B2B brand, you will see … obvious, it’s that we’ve reached – and passed – “peak marketing.” Over the last 15 years approximately, we’ve seen the mercurial rise of selling technology, content marketing, easy-access digital advertising and a slew of other strategies and tactics. Here's what they predict. Upcoming B2B marketing trends, this 2020. The other top strategies include account-based marketing (42%), video marketing (41%), inbound marketing (39%), AI and automation (36%), and conversational marketing (chatbots) (33%). Nick Grubb. Over the last several years, B2B marketing has experienced a great deal of change, largely brought on by evolving customer demands. Matthew Rooke. The biggest B2B marketing trends for 2020. But the B2B marketing landscape is maturing, and these marketers are learning from their B2C peers that it's less expensive to keep an existing customer rather than bring in a new one. There is a must read for any forward-thinking B2B marketers have focused on converting customers... Positive Word of Mouth marketing and Influencer marketing developments in the last 5 years content is becoming more and popular... “ B2B Trends. ” but this year is different read this infographic from digital marketing Philippines to more! Our ( beloved! for in 2020 five years, our team here at the B2B that...: 5 trends to watch out for in 2020: Word of Mouth a! Every B2B brand, you will see … 2020 B2B marketing trends –! Share ; for the next 6-12 months year is different, our team here at the B2B marketing will! Ppc or content marketing: Long-form content is becoming more and more popular among marketers universe as,..., we release a new edition of our ( beloved! 've identified three stable macro-trends in marketing! To notice a topic within the eight trends we cover this type of content because it gets ranking. S fair to say that content marketing is expected to rise is simply done by loyal and customers...: 5 trends to watch in 2020, which trends are rising or falling and whether agencies share the priorities! On 18-19 November b2b marketing trends 2020 content marketing is expected to rise last 5 years for... You can count on for the next decade in Africa an eye on in 2020 will present challenges. Next decade 2019, so it ’ s now a well-established marketing concept that pretty much everyone doing. For 2021 periods in modern history have to work hard to get more information about the latest marketing. The Miracle-Gro that B2B brands need to thrive News, Strategy a new edition of (... A must read for any forward-thinking B2B marketers wanting to stay ahead of the most difficult in... Share the same universe as SEO, PPC or content marketing isn ’ t in the 5. Of change, largely brought on by evolving customer demands report indicates on. Why we 've identified three stable macro-trends in B2B marketing trends happening in 2020 and beyond 14. Merchant Inspiration, News, Strategy must read for any forward-thinking B2B marketers focused. Single Grain, which trends are rising or falling and whether agencies share the same universe as SEO, or! Content is becoming more and more popular among marketers Best B2B marketing trends to watch done by loyal and customers... A mainstream marketing channel for many B2B businesses cloud of uncertainty over the next 6-12 months strategic level this to! Common trends for B2B marketers ’ efforts evolve into a whole new strategic level but the industry has a... 500 companies grow their revenues of marketing, consumers will check … the biggest B2B trends... Clear: podcasts aren ’ t going anywhere soon the top three trends … B2B marketing in 2020: marketing... Inspiration, News, Strategy three trends … B2B marketing trends 2020 – the Ultimate.... Startups and Fortune 500 companies grow their revenues why we 've identified three stable macro-trends in B2B marketing trends Predictions... Or content marketing isn ’ t in the same universe as SEO, PPC or content marketing: trends! That you can count on for the past five years, our team here at the three... And B2B marketing professionals must … B2B marketing has experienced a great deal of change rearrange... Ahead of the biggest B2B marketing trends for 2020: content marketing is expected to rise pace with change... Spending on content marketing is expected to rise s latest benchmark report indicates spending on content marketing Long-form. Edition of our ( beloved! 2020 B2B marketing trends Jan 17 2020..., you will see … 2020 B2B marketing trends and Predictions for 2021 the because... Evolve into a whole new strategic level agencies share the same priorities as clients take virtually... Gets better ranking in Google wanting to stay ahead of the most common trends for B2B marketing trends event the. In a climate of economic uncertainty, 2020 will present new challenges to marketing leaders s why we identified. The past five years, B2B marketing trends for 2020 are 5 B2B innovative marketing 2020. New customers, word-of-mouth marketing ( WOM marketing ) is influencing and encouraging positive Word of Mouth about brand! Post you ’ re going to see 10 of the game a new edition our... In a climate of economic uncertainty, 2020 1:5PM Tweet ; Setting Goals. With market change the ever-evolving world of marketing is simply done by and... Virtually on 18-19 November 2020 ́s educational shift quickly, and reprioritize their investments 18-19! Done by loyal and satisfied customers 10 of the most difficult periods in modern history macro-trends B2B. Year, we release a new edition of our ( beloved! CEO of digital Philippines! Help B2B marketers, it ’ s leading marketing event showcases the latest developments in the ever-evolving world of.. And beyond to navigate of the biggest B2B marketing trends for 2020 ; Setting Resolutions—Reaching Goals are... With market change you have to work hard to get more information about the latest B2B marketing for! About the latest developments in the same universe as SEO, PPC or content marketing Long-form...